• ET
    • RU
    • EN
    • Apply

    The first comprehensive online SEO course
    in Russian in Estonia!

    SEO from A to Z:

    Website promotion for beginners

    • From December 16
    • In Russian
    • Flexible schedule
    Sign Up for Training
    We’ll teach you all the subtleties of SEO in practice!

    Free access to commercial software

    You'll be able to use professional SEO specialist tools for free throughout the entire course

    Practice on a real project

    You'll be promoting an existing website directly during the training, and you can add the project to your portfolio or work on your own website

    Efficient use of time

    You'll receive only high-quality knowledge and skills, and you'll be able to combine studies with work and other activities

    Unlimited access to the community

    You'll be able to ask questions and share experiences with other participants in the community chat during and after the training

    What is SEO
    SEO (Search Engine Optimization) is the practice of improving the visibility and ranking of a website in search engine results pages (SERPs), such as Google or Yandex.
    An SEO specialist understands how search engines work and knows how to make a website accessible for indexing by search engine bots and improve its position in search results.
    An SEO specialist also knows how to analyze search demand and website analytics.
    In this course, you won’t just learn SEO technologies and methods, but you’ll apply them immediately in practice to promote an existing website – your own or a practice site.
    Advantages of the profession

    Easy Start

    No need for technical education or programming experience: SEO is suitable for both "techies" and "humanities" people.

    Stability

    SEO specialists are always in demand in the job market, which ensures stable employment

    Career Opportunities

    Developing skills and constantly improving qualifications will help you grow in your profession and earn more

    Flexibility and Independence

    You can work remotely, in an office, or as a freelancer, and plan your own workload

    What Websites Can Be Promoted Using SEO?
    Search engine optimization is effective for any websites: from simple “one-pagers” to large e-commerce sites and portals. The main thing is that the resource should be of high quality, informative, and useful for users. Then SEO will help unlock its full potential and bring it to a new level in the search results.
    • Online stores will be able to place their products in the top positions in search engines and attract target customers interested in their products
    • Information websites and bloggers can use proper work with keywords and content structure to increase traffic and reach, in order to outperform competitors in search results
    • Self-employed and freelancers can use search engine optimization to improve their search positions and attract more solvent customers
    • SEO also works effectively for corporate websites: proper optimization will increase brand authority, increase the number of leads, and generally improve online presence
    Want to learn how SEO can help your business?
    Get recommendations for promoting your website from the course author!










      * - required fields
      What you will learn
      Tools and technologies:
      • HTML
      • CSS
      • Google Analytics
      • Google Search Console
      • CMS
      • WordPress
      • Google Ads
      • Link Building
      Skills and competencies
      • Principles of search engine operation
      • Modern website promotion methods
      • Website audit in the context of search engine optimization
      • Website administration
      • Development of a marketing strategy
      • Increasing the link mass for the site
      • Analysis of the site's positions and promotion results
      • Setting up contextual advertising
      • Collecting and analyzing keywords for website promotion
      • Creating text content for the website
      • Developing technical specifications for the copywriter
      Who the course is suitable for

      For beginners

      From scratch, you will learn everything related to websites, their technical characteristics and promotion, even if you have never worked in IT before

      For experienced learners

      You will systematize your knowledge in the field of SEO, fill in the gaps and be able to fully manage the promotion of the website at your job or advance in your career

      For website owners

      Training takes place in mini-groups: live online lessons with a teacher plus practice in promoting an existing website.

      How you will learn
      Training takes place in mini-groups: live online lessons with a teacher plus practice in promoting a real website.
      You can promote your own website or the website of the company you work for. Throughout the course, the teacher will give you recommendations for promotion and check their implementation.
      If you don’t have your own website or a working project – we will provide you with one of our training sites, on which you can practice. You will also be able to add your training project to your portfolio.
      At the end of the training, there is a module on employment for those who are coming to IT for the first time and are going to look for a job in the new profession.
      Sign Up for Training
      Training program
      • 16.12.2024 - 31.07.2025
      • 150 academic hours
      • Two 4-academic-hour online sessions per week
      • We meet on weekdays in the morning or evening
      • Each module has homework and practical assignments
      • Testing upon completion of the training
      • The program includes an employment module
      • Upon successful completion of the course, we issue a certificate
      Web Development Basics
      • Web sites and their types
      • Technical features of a business-suitable website What to consider when developing a website
      • HTML and CSS basics for SEO
      • Creating simple web pages and websites
      • Content management on the example of CMS WordPress
      Introduction to search engine optimization
      • How search engines work
      • Google Analytics and Google Search Console search engines
      • Analysis of the website's positions
      • Analysis of promotion results
      • Website development strategy
      Technical aspects of promotion
      • Technical audit of the website
      • Using professional tools and software
      • Collecting and analyzing keywords for website promotion
      • Building a link profile
      SEO copywriting
      • Peculiarities of writing SEO texts
      • Technical specification for the copywriter
      • Tools for SEO copywriting
      • Practice: writing text for a website
      Search advertising
      • Basics of website promotion using search advertising
      • Setting up Google Ads search advertising
      Work and career in SEO
      • Personal qualities of an SEO specialist
      • Job search
      • Passing an interview
      Download the Full Program in PDF
      Online course SEO from A to Z:
      Website promotion
      for beginners
      • From December 16
      • 3 months
      • In Russian
      • Flexible schedule
      • €2499










        * - required fields
        What Our Students Say
        Вадим Загидуллин:
        Хотелось бы выразить огромную благодарность Людмиле и Александру за организацию и проведение учебного курса по SEO оптимизации в сети! Людмила – опытный, отзывчивый и внимательный преподаватель, настоящий профессионал своего дела. Очень интересно преподносит учебный материал, было действительно интересно обучаться. Для меня эта профессия была «тёмным лесом», и, казалось, что невозможно освоить профессию в такой короткий срок – я был неправ. Людмила очень чутко относится к каждому обучающемуся, помогает разобраться во всех нарастающих вопросах – а их было не мало! Также хотелось бы выразить благодарность Александру – весь процесс обучения, от начала и до конца – организован замечательно. Александр всегда был на связи, помогал со всеми организационными вопросами. Людмила, Александр – огромное Вам спасибо за Ваш труд! Было очень приятно обучаться у Вас. Желаю Вам удачи и успехов в дальнейшей работе!!!
        Leonora:
        Я в восторге от этого курса! Люда это просто чудо учитель. Если бы все так качественно, легко и просто обучали, то любая учебы была бы в радость. На протяжении курса Люда была всегда доступна. Можно было спокойно задавать любые вопросы, обращаться за помощью и Люда всегда готова была помочь и подсказать(даже если задаешь по 1000 раз вопросы и все равно не доходит 🙂 )Были очень интересные домашние работы. Что-то давалось легко, а с некоторыми было сложнее, но опять же ,без помощи и поддержки Люды не оставались. Во время обучения я еще больше полюбила профессию СЕО. Это оказалось так интересно и познавательно. Это не какая то поверхностная работа, а очень глубокая и увлекательная. Благодаря этой работе твой кругозор расширяется и ты изучаешь такие темы, в которые никогда в жизни не стал бы внедрятся. Я очень рада, что выбрала обучение по сео и именно в школе My Edu. Это было лучшим решением!!! Все были в тебе заинтересованы, помогали, интересовались. У меня не сразу получилось попасть на этот курс, но Александр во всем помогал, давал рекомендации итд. Спасибо вам большое за эти месяцы, проведенные с нами!!!
        Marina Mironova:
        Я прошла обучение SEO в школе MyEdu. Долго искала для себя такой курс и попала в самое сердечко. Именно то, что я хотела. Обучение в онлайн формате, маленькое количество студентов (получается ВИП обучение), прекрасный преподаватель Мила, которая с нами на связи 24/7, все разложено простым и понятным языком, лекции, много дополнительного материала, поддержка во время и после обучения, чат группы, учиться было весело, интересно, полезно, не скажу, что прям легко, но это того стоит! Рекомендую всем! Успехов Вам и школе! Вы МОЛОДЦЫ! Спасибо Вам огромное за знания!
        Olesja:
        Отличный курс.. Даже не ожидала! На первых уроках думала ,что не осилю SEO, что слишком сложно, т.к. раньше с компьютером совсем не была связана. Но преподаватель курса ЛЮДМИЛА ЕЛЕСИНА так объясняет, что такие мысли быстро развеялись. Людмила – мастер своего дела! Настолько грамотно распределён материал и так доходчиво преподнесён, что даже тот кто далёк от IT, начинает всё понимать и даже может освоить эту профессию. СУПЕР!. Также, Людмила всегда была готова отвечать на вопросы по домашнему заданию практически в любое время. А это важно. Я ОЧЕНЬ довольна курсом. РЕКОМЕНДУЮ и школу и преподавателя.
        Deniss Ignatjev:
        Оlen väga rahul läbitud kursusega. Materjal esitati kergesti mõistetavas vormis. Suur aitäh Milale ja Aleksandrile selle kursuse ja saadud teadmiste eest. Vaid mõne õppetunni järel hakkasin saadud teadmisi kasutades tegema SEO-optimeerimist oma veebipoes. Kursuse lõpuks hakkas orgaaniline liiklus veebisaidil kindlalt kasvama. Minu arvates räägib see aspekt enda eest! Veel kord, suur tänu saadud teadmiste ja oskuste eest.
        Martin:
        Получил много положительного от организатора Александра MYEDU, спасибо огромное за отзывчивость и взаимопонимание на курсах MYEDU SEO. Я получил опыт, который мне был необходим благодаря Людмиле, которая стойко держала удары от каждого участника начального курса. Спасибо.
        Павел Гурьянов:
        Курс понравился очень! Людмила, замечательно подаёт материал. Хороший голос и приветливое общение. Профессия абсолютно новая для меня, и по началу казалось, что все темы не связаны, и ты до конца не понимаешь, что на самом деле такое SEO!?? Но, под конец, мозаика сходиться! Было здорово, что домашние задания не были очень лёгкими, и приходилось анализировать. Конечно, что бы стать профессионалом, нужно еще несколько лет опыта и самообучения, но что бы сделать первый шаг ( самый сложный), этот курс идеально подходит. В начале курса, я спросил какие материалы нужно или можно почитать перед курсом, ответ был : ничего не надо читать 🙂 Так и есть, весь материал был без лишней воды и хорошо разложен. Больше спасибо учителю и MYEDU.

        See kursus meeldis mulle väga! Ludmila esitab materjali suurepäraselt. Tal on hea hääl ja sõbralik suhtlemisviis. See amet on täiesti uus minu jaoks ja alguses tundus, et kõik teemad pole omavahel seotud ja sa ei saa päriselt aru, mis on SEO tegelikult!?? Kuid lõpuks kõik klappis paika! Oli suurepärane, et kodused ülesanded polnud liiga lihtsad ja tuli teha analüüsi. Loomulikult võtab professionaalsuse saavutamiseks vaja veel mitu aastat kogemusi ja enesetäiendamist, kuid selle kursusega on võimalik teha esimene samm (mis on kõige raskem). Alguses küsisin, millist materjali enne kursust lugeda tuleks või võib, vastus oli: pole vaja midagi lugeda 🙂 Ja see vastas tõele, kogu materjal oli ilma liigse veebita ja hästi esitatud. Tänan õpetajat ja MYEDU-d.
        FAQ
        Our course is designed specifically for beginners, including “non-technical” people who have no special knowledge and experience in IT.
        The program is built on the principle of “from simple to complex”, we analyze all topics and tools from scratch. We demonstrate and explain all the settings visually and examine each step in detail.
        The main focus of the course is on practical aspects and the application of SEO in practice.
        In the course, we will together lay a solid foundation for promoting your website. Further systematic work will be required to achieve tangible results.
        In the course, we provide the necessary tools and foundation to move in the right direction. But you must have the desire to learn, practice, and consistently implement the knowledge you have gained.
        If you adhere to this approach, over time you will be able to achieve impressive results in promoting your website.
        Even if you do not plan to promote your website independently, we still recommend that you master the basic principles of SEO in order to be able to distinguish a competent specialist from a dilettante when hiring.
        Understanding key SEO processes and promotion technologies will definitely not be superfluous both when setting tasks and in order to communicate with SEO specialists “in the same language”.
        So don’t be afraid to try to master SEO, and you can make the final decision later: perhaps you will no longer want to delegate the promotion of your website to anyone else, but decide to do it yourself.
        If you’re interested in website promotion and you associate your future career with SEO, you can work as an employee, freelancer, or start your own SEO promotion agency.
        After the training, you will already have almost the experience of promoting a real website and a ready-made project for your portfolio, and at the end of the course we will tell you how to find a job or clients and go through an interview.
        It’s all about your desire and willingness to work hard, and we will help you get started and support you until you feel confident.
        Yes, there are no age limits for starting in SEO, and your previous experience and skills can be very useful in the new profession. Our course is specially designed for people who aspire to start a career in the digital field, regardless of their previous experience and age.
        The most important thing is your desire to learn and apply the acquired knowledge in practice. We will provide all the necessary tools and support for you to successfully master the profession of an SEO specialist.
        This is a course with a focus on practice and the development of key skills in search engine optimization. During the training, you and the instructor will step-by-step promote a real website – your own or a training one. The author and instructor of the course is a practicing SEO specialist with many years of experience in website promotion. After the course, you will have permanent access to the study chat, and you will be able to stay in touch with your colleagues and the instructor. We are interested in your success, so we do not abandon our students even after the training.
        The author and instructor of the course is a practicing SEO specialist, the creator and owner of his own web studio, Lyudmila Elesina.
        Her total experience in site promotion is 13 years, and she has been teaching SEO work for 9 years.
        She will conduct online classes and check how you cope with practical tasks.
        She will give useful tips and answer any questions, both during the lessons and in the course chat. You will be able to adopt her experience, professional knowledge and lifehacks.
        Our course offers a flexible training schedule, specially designed for the convenience of working students.
        Classes are held 2 times a week in the morning or evening – by agreement. All webinars will be available as recordings, in case you have to miss a session.
        For consolidating the theory, independent practice is provided, which requires about 10 hours per week. This is only 1.5 hours per day if you do it every day.
        You can distribute the weekly workload as convenient for you and combine platform learning with work and personal life.
        We understand that sometimes life circumstances can make adjustments. That’s why we’ve provided for the possibility of a flexible schedule and an individual approach.
        If you encounter difficulties during your studies – write to us, and we will look for a solution together.
        Yes, upon successful completion of the program, you will receive a certificate confirming your qualification as an SEO specialist. This document will be a confirmation of your professional skills and will be an advantage when seeking employment.
        To study on our course, you will only need a personal computer or laptop with internet access. No special equipment is required. We will ensure that all the necessary software tools and materials are provided within the course.
        Do you have any questions left?
        Write to us or order a consultation!
        How the consultant can help you:
        • Will tell you about the profession and the training program
        • Will describe the learning process and answer all your questions
        • Will calculate the workload together with you and assess whether the training is promising for you personally










          * - required fields
          +372 581 77 183

          Official Partner of the Estonian Unemployment Insurance Fund's Training Card

          The "Work and Learn" program is aimed at training working residents of Estonia, including learning the Estonian language and retraining in case of health problems.

          • © 2024, MYEDU OÜ, registrikood 14682138, asukoht L. Koidula 38, Kesklinna linnaosa, Tallinn, Harju maakond, Estonia, 10150